The amazing story of the 'Keep Calm and Carry On' poster starts in 1939 when Britain stood alone against Nazi Germany.

The Ministry Of Information commissioned three posters to raise the morale of the nation. The simple posters featured the crown of King George VI with the slogans - "Freedom is in Peril", "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory", and "Keep Calm and Carry On".

The 'Keep Calm and Carry On' version was never released and remained virtual unknown until a bookshop owner discovered an original in a box of old books. The rest, as they say, is history!

Keep Calm Shop Learn More About The Poster

Original Poster Found

How a bookshop owner discovered this original World War II poster in a box of old books bought at auction.

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Dig For Victory Poster

The Dig for Victory! campaign was instigated in Britain as soon as World War II started.

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Spoof Posters

The Keep Calm poster has spawned many imitations. From the humours ‘Panic and Freak Out’ poster

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Keep Calm Gifts

From mugs and cups to pillows and phone covers, you can buy virtually anything with ‘Keep Calm’ on it!

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Keep Calm and Carry On Slogan

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Pre-war Britain, a nation in the shadow of conflict with people expecting the worst, bracing themselves for whatever fate and Mr. Hitler had in store for them. What would the future hold? What would war mean to every man, woman, and child in the land? There was only one thing for it in these troubled times – Keep Calm and Carry On.

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Churchill And The Comedian

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His radio shows played to audiences bigger that the viewing audience of Eastenders, Churchill once described him as being ‘as common as dirt’, and Adolph Hitler had him listed on his notorious Sonderfahndungsliste or Death List. Victor Oliver von Samek was born in Vienna on the 8th August, 1898 to Jewish parents and went on to become Winston Churchill’s son in law.

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Soviet Russia & Propaganda

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Propaganda is often thought of in negative terms, although simply put it’s the manipulation of public opinion carried out by using the media to reach as many people as possible and persuading them to be either ‘for’ or ‘against’ something. This makes it an important tool in any war and the Second World War was no exception. In fact in many ways propaganda was at the height of its power during World War II. Propaganda was everywhere – on the radio and newsreels, in papers and magazines, distributed as leaflets, and of course on every street corner in the form of posters. Read more

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