During the war many of the governments poster campaigns were aimed specifically at women and none more so than the drive to recruit women to work on the land. The WLA was founded during the 1st WW when the 1917 harvest failed and the country was left with just three weeks reserve of food, staring famine in the eye. With an acute shortage of farm workers due to conscription, Lady Trudie Denman was appointed to organise the WLA and by 1918 there were 23,000 Land Girls working on the country’s farms. They helped to avert disaster but in 1919 as the men returned from war the organisation was disbanded.
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